Zhao Jianjun and Zhao Jiaxing were the two men responsible for founding TP-Link company. The abbrevation “TP” stands for Twisted Pair, which, in layman’s terms, means that the wires are twisted in such a way to reduce electromagnetic radiation effect on the data being sent through them. In practice, this resulted in more reliable and secure data transfer. This physical principle was originally introduced by Alexander Graham Bell, a Scottish inventor born in 1847.

First notable worldwide expansion of TP-Link happened in 2005. Two years later, the company moved to a vast manufacturing space enclosing 100,000 square feet of headquarters and production space. In 2008 TP-Link found a place in United States of America, forming the US TP-Link plant and testing the market vigorously. The company had a major show-in at that year’s Consumer Electronics Show in Las Cegas.

TP-Link had big plans in the US and it showed; in 2013 TP-Link held 37% of the global market in that year’s third quarter, more precisely, in the previous entire year the company revenued US$1.4 billion, 45% of which was from overseas sales.

Old TP-Link logo, used up to 2016

Today, TP-Link is a well established networking hardware manufacturer based in Shenzehn, Guandong in China. What makes TP-Link special in comparison to most other networking hardware vendors is the fact that they use in-house innovations and concepts to manufacture their products, whereas most competitors tend to outsource manufacturing.

TP-Link: Reliably smart.

As the company’s logo changed in 2016, TP-Link’s focus shifted toward smart home products. This change was announced and explained in detail on 23rd of August in a public service announcement. After more than 20 years of providing quality and reliable networking products, it was certain that TP-Link is looking into breaking new grounds, supporting their customer’s connected lifestyles.


Editor’s note: This is an informative historical article, for any troubleshooting for your TP-Link product kindly refer to your model’s TP-Link user manual or check out our TP-Link modem troubleshooting category.