Betsson AB has made public statements about Q2 of 2021 being their most successful quarter so far, primarily due to the involvement of sportsbooks in South America’s Latin regions. With the acquisition of Inkabet, one of the leading companies involved with sportsbooks and online gaming products in the area, Betsson AB was set for success in Latin America and proved for this to be a beneficial business move with the previous quarter. Inkabet has had its fair share of success over the last 12 months, reporting revenue growth of nearly 150% during this period. The company will continue to build upon its presence as the performance has been satisfying, sparking ambitions for the industry’s future development in the region.

As stated by Betsson’s chief executive, Pontus Lindwall, the main reason for the Q2 record to happen at this time was high revenue from sportsbooks. This activity also boosted the operating margins for betting. Soccer tournaments, operating margins, and high betting margins all impacted this revenue stream specifically, while the remaining parts of the business experienced notable performance.

Getting It Done in All Regions

Casino and online games also had a significant impact on the quarterly revenue for Betsson AB, although casino revenue got slightly reduced in comparison with the previous year by 5%. Nevertheless, the casino business brought SEK 1.22 billion even with the slight reduction, while the sportsbook betting business brought in 126% more revenue than the previous year, resulting in SEK 510.1 million. One fact to mention here is that many events during the same period last year got canceled, which significantly impacted the revenue.

Region-wise, Betsson AB has made the most revenue in the Nordic region, increasing 13.5% compared to the previous year. Following up are eastern Europe and central parts of Asia, accounting for 38% of yearly growth.

Regions of Western Europe were the only ones that reported declines by 36.6%. This area leads the way as it is pretty dependent on casinos. Many types of casino games are edging out in popularity, and it is no wonder to see a lot of web-based businesses flourish. Online games such as roulette, Blackjack, Baccarat, Gonzo’s Quest, and more make up portfolios of numerous websites that offer casino and online gaming products. Ever since HTML5 changed the landscape, integration of games has never been easier, and therefore there is more content for everyone to enjoy, regardless of the platform.

Lindwall has made statements looking forward to launching Betsafe in the United States regarding direct plans for the future, with initial plans covering Colorado. The strategy includes making use of Strive as the primary platform for the expansion. As of April, Betsson AB owns a 35% stake in the Strive platform company. In addition, Germany’s ProSieben television network has signed a deal with Betsson AB, where Betsson technology and experience will impact the new online gaming brand to get launched in the following period.